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Book Cover
Book
Author Mckenna, Bernard, 1952-

Title Australian guide to corporate communication : a practical handbook on effective writing & speaking / Bernard McKenna, Glen Thomas, Neal Waddell
Published Tuggerah, NSW : Social Science Press, 2004

Copies

Location Call no. Vol. Availability
 W'PONDS  808.06665845 M1552/A  AVAILABLE
 W'BOOL  808.06665845 M1552/A  AVAILABLE
Description 419 pages ; 28 cm
Contents Introduction -- 1. Professional business communication -- 2. The technical features of writing -- 3. Basic grammar and punctuation -- 4. Paragraphs : coherence & cohesion -- 5. Writing style -- 6. Revising, editing & proofreading -- 7. Letters, memoranda and emails -- 8. Academic writing : the essay -- 9. Proposal writing -- 10. Report writing -- 11. Manuals and instructions -- 12. Flyers, brochures, newsletters and media releases -- 13. Speechwriting : writing for the ear -- 14. Oral presentation --15. Visual text -- Building your vocabulary -- Commonly mistaken words -- Index
Summary "[This] is the book that business professionals and students should have on their shelves. The book gives clear advice on how to prepare commonly used documents such as reports, manuals, brochures, speeches, letters, e-mails, and proposals. [It] also provides practical, step-by-step advice on how to speak confidently in public. The early chapters provide extensive information about the conventions of English usage and punctuation to lay the foundations of writing and speaking with confidence. Two critical elements of writing - clear style and effective editing - are clearly explained for you to apply immediately to your writing. Each chapter concludes with a set of exercises, mostly drawn from real-life situations, to help improve your skills." - Back cover
Bibliography Includes bibliographical references
Subject Communication in organizations.
Corporate culture.
Author Waddell, Neal
Thomas, Glen
LC no. 00002546
ISBN 1876633883 paperback
Other Titles Practical handbook on effective writing & speaking