pt. 1. Evaluating E-commerce applications. E-commerce and the tools of economic analysis -- E-commerce for consumers -- Business-to-business E-commerce -- pt. 2. Designing E-commerce Applications. E-commerce and the principles of economic engineering -- One-to-one trading : direct negotiations in E-commerce -- One-to-many trading : online auctions -- Many-to-many electronic exchanges
Summary
"Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications."--Jacket
Bibliography
Includes bibliographical references (pages 209-212) and index
