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Book Cover
E-book
Author MacGregor, Robert C., 1951-

Title E-commerce in regional small to medium enterprises / Robert MacGregor, Lejla Vrazalic
Published Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), ©2007

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Description 1 online resource (14 electronic texts (xix, 407 pages : illustrations, maps))
Series IGI Global research collection
Contents SMEs and electronic commerce -- General research methodology and procedures -- Profile of SMEs in Sweden, Australia, and the USA -- Criteria for the adoption of e-commerce -- Barriers to e-commerce adoption -- Benefits of e-commerce adoption -- Disadvantages of e-commerce adoption -- Strategic alliances and e-commerce adoption -- The role of gender in e-commerce adoption -- The role of education in e-commerce adoption -- Interaction of adoption factors -- Current barriers and future drivers -- E-commerce adoption in Sweden, Australia, and the USA -- Implications for e-commerce adoption by SMEs
Summary "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Electronic commerce.
Small business.
Strategic alliances (Business)
Electronic commerce
Small business
Strategic alliances (Business)
Form Electronic book
Author Vrazalic, Lejla
IGI Global.
ISBN 9781599041254
1599041251