| Description |
xxix, 200 pages ; 23 cm |
| Contents |
Ch. 1. Introduction and Underlying Assumptions -- The World Wide Web Versus the Internet -- Project Focus -- The Web Site Experience -- Web Sites: Major Communication Force in Contemporary Western Society -- Project Goals -- Project Overview -- Ch. 2. Background -- The WWW Communication Environment -- Web Site Design -- Researching the WWW: Communication Studies -- Organization-Public Relationships -- Chapter Summary -- Ch. 3. A Framework of the Public Relations Web Site Experience -- The Spatial Dimension -- The Temporal Dimension -- Research Questions -- Chapter Summary -- Ch. 4. Methods -- Web Site Experience Analysis -- Web Site Selection -- Research Participants -- Questionnaire Construction -- Chapter Summary -- Ch. 5. Results and Discussion -- Data Analysis -- Results -- Discussion -- Chapter Summary -- Ch. 6. Conclusion -- Contributions to Theory and Practice -- Limitations -- Directions for Future Research -- Chapter Summary -- App. A. Research Participant Consent Form Project 04-045 -- App. B. Background Questionnaire -- App. C. Main Questionnaire |
| Bibliography |
Includes bibliographical references (pages [177]-198) and index |
| Subject |
Internet in public relations.
|
|
Corporations -- Public relations.
|
| LC no. |
2008012537 |
| ISBN |
9781604975284 alkaline paper |
|
1604975288 alkaline paper |
|
