| Description |
1 online resource (iv, 85 pages) : illustrations (some color) |
| Contents |
Open Source Customer Relationship Management Solutions. Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises; Preface; Table of Contents; List of Figures; List of Tables; List of Abbreviations; 1. Introduction; 2. Importance of CRM for Small and Medium-Sized Enterprises; 3. Requirements of Customer Relationship Management; 4. Open Source CRM Solutions; 5. Conclusion; Bibliography; Appendix |
| Summary |
The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic of CRM, the increasing importance and possibilities of open source software is revealed. The main research question consists of the idea if open source customer relationship management systems are able to fulfill the requirements of a CRM software. In order to be able to answer this question, the following analysis made use of the literature available on the topics CRM, special requirements of small and medium-sized enterprises, and the |
| Notes |
Cover title |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Small business -- Computer programs
|
|
Open source software.
|
|
BUSINESS & ECONOMICS -- General.
|
|
Open source software
|
|
Small business -- Computer programs
|
| Form |
Electronic book
|
| ISBN |
9783836617598 |
|
3836617595 |
|
