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Author Vernallis, Carol, author.

Title The media swirl : politics, audiovisuality, and aesthetics / Carol Vernallis
Published Durham : Duke University Press, 2023
Online access available from:
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Description 1 online resource (ix, 445 pages) : illustrations
Contents Partying in The Great Gatsby : Baz Luhrmann's audiovisual sublime -- Shattered pleasures : Michael Bay's Transformers: Age of Extinction -- Beyoncé's overwhelming opus; or, the past and future of music video -- Avant-gardists and the lure of pop music -- Beyoncé's Lemonade : she dreams in both worlds / Carol Vernallis, Lisa Perrott, and Holly Rogers -- Tracing the Carters through the galleries : "APES**T/APESHIT" and the Louvre -- Storytelling on the ledge : Lady Gaga and Jonas Åkerlund's "Paparazzi" -- How to analyze music videos : Beyoncé and Melina Matsoukas's "Pretty Hurts" -- Dave Meyers's Moments of Audiovisual Bliss -- Janelle Monáe's "You Make Me Feel" and Anderson .Paak with Kendrick Lamar's "Tints" : Getting Up in My [Rearview] Mirror -- Who needs music documentaries when there's TikTok and Carpool Karaoke? -- TikTok and costume-drama mashups on YouTube -- The art of color grading / Carol Vernallis, Jonathan Leal, Eric Weidt, and Aubrey Woodiwiss -- Music video directors, production houses, and the media swirl -- Music video's multisensory -- Tracing the asset : humanistic and quantitative approaches to cybercrime film trailers (Snowden and Bourne) -- New technologies, social justice, and the future in Beyoncé's audiovisual albums -- Fox News, COVID-19, brief media aesthetics, and historical resonances
Summary "In The Media Swirl, longtime music video scholar Carol Vernallis focuses on brief audiovisual media-heightened film segments, music videos, trailers, commercials, TikTok, Instagram, and political advertising and newscasts-to provide a toolkit for citizens wanting to participate in our moment. The book offers techniques for reading digital media and audiovisual relations, with close readings of movies like The Great Gatsby (2013) and Transformers 4 (2014), music videos by Beyoncé, Lady Gaga, and Janelle Monáe, and TikTok and YouTube videos. Throughout the book Vernallis argues for the importance of spectacle and its utopic possibilities, refusing to allow spectacle to be claimed by negative attachments. The Media Swirl also seeks to pause and reconsider ethical commitments, especially in light of changing technological regimes, social formations, and understandings of what it means to be human. The book then pivots to new techniques and areas for reading digital media and audiovisual relations, including politics and science. Acknowledging our media landscape's too-muchness, this book claims that through multiple approaches, we can engage with the commons"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on February 16, 2023)
Subject Digital media -- Social aspects.
Mass media and culture.
Mass media -- Political aspects.
Mass media -- Social aspects.
Music videos -- Social aspects
Social media and society.
Spectacular, The, in motion pictures.
Digital media -- Social aspects.
MUSIC / Genres & Styles / Pop Vocal.
Mass media and culture.
Mass media -- Political aspects.
Mass media -- Social aspects.
Music videos -- Social aspects.
SOCIAL SCIENCE / Media Studies.
Social media and society.
Spectacular, The, in motion pictures.
Form Electronic book
LC no. 2022039205
ISBN 1478023694