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Author Vernallis, Carol, author.

Title Unruly media : YouTube, music video, and the new digital cinema / Carol Vernallis
Published New York, NY : Oxford University Press, [2013]
Online access available from:
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Description 1 online resource (x, 354 pages) : illustrations
Contents Part I. New digital cinema. The new cut-up cinema ; The audiovisual turn and post-classical cinema ; Music video into post-classical cinema ; Moulin Rouge!: Delirious cinema ; Music video, songs, sound: Eternal sunshine of the spotless mind ; Reciprocity, Bollywood, and music video: Mani Ratnam's Dil se and Yuva -- Part II. YouTube. YouTube aesthetics ; Audiovisual change: viral web media and the Obama campaign ; Refiguring music video: Beyoncé's "video phone" -- Part III. Music video. Music video's second aesthetic? ; Digital style: Francis Lawrence and Dave Meyers ; A music video canon? -- Afterword: Accelerated aesthetics: A new lexicon of time, space, and rhythm
Summary "Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals commonalities, especially in the realms of rhythm, texture and form. This is the first book to account for the current audiovisual landscape across medium and platform, and it demonstrates that attending equally to soundtrack and image reveals how these media work and how they both mirror and shape our experience."--Provided by publisher
Bibliography Includes bibliographical references (pages 289-334) and index
Notes Online resource; title from digital title page (ProQuest Ebook Central, viewed January 15, 2019)
Subject Music videos -- History and criticism
Digital media -- Technological innovations
PSYCHOLOGY -- Social Psychology.
Music videos.
Neue Medien
Digitale technieken.
Digitala medier.
Digital teknik.
Genre/Form Music videos.
Criticism, interpretation, etc.
Music videos.
Form Electronic book
LC no. 2013000191
ISBN 9780199322176