| Description |
1 online resource (151 pages) |
| Contents |
Impact of Television Advertisement on Purchases made for children; ABSTRACT; ACKNOWLEDGEMENT; LIST OF TABLES; LIST OF FIGURES; CHAPTER -- I INTRODUCTION; CHAPTER -- II REVIEW OF LITERATURE; 2.1 Theoretical orientation; 2.2 Empirical studies; CHAPTER -- III METHODOLOGY; 1. Research design; 2. Variables under study; 2.1 Independent variables; 2.2 Intervening variable; 2.3 Dependent variables; 3. Operational definitions; 4. Locale of the study; 5. Unit of enquiry; 6. Sampling size and sampling procedure; 7. Selection of channel for advertisements; 8. Selection and construction of the tool |
|
8.1 Selection of the tool8.2 Development of tool; 8.3 Description of tool; 9. Establishment of content validity; 10. Data collection; 11. Data Analysis; 12. Categorization; 13. Coding; 14. Tabulation; 15. Statistical Analysis; CHAPTER -- IV FINDINGS AND DISCUSSION; 4.1 Background information of children; 4.2 Hours of exposure of children to television per week and awareness regarding television advertisements for various products ; 4.3 The influence of family members and child on the purchases made for the child |
|
4.4 Pester powered purchases made, tantrums adopted and the reactions shown by the children after viewing television advertisement for selected products 4.5 Stimulus used in the advertisements for various products; 4.6 Testing of Hypotheses; CHAPTER -- V SUMMARY, CONCLUSIONS AND RECOMMENDATIONS; CONCLUSIONS; Bibliography / Webliography; Biographical Sketch |
| Notes |
Print version record |
| Subject |
Television advertising.
|
|
Children -- Effect of television advertising on
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Television advertising
|
| Form |
Electronic book
|
| Author |
Jaiswal, Neerja
|
| ISBN |
3954893800 |
|
9783954893805 |
|
