| Description |
1 online resource (325 pages) |
| Contents |
Cover; Title; Copyright; Contents; List of figures; List of tables; List of boxes; List of case studies; Introduction; Chapter map; Part I UNDERSTANDING RETAIL PRODUCT MANAGEMENT; 1 INTRODUCTION TO RETAIL PRODUCT MANAGEMENT: SCOPE AND CONCEPTS; Introduction; Products; A product defined; Retail product sectors; The role of product management in retailing; The strategic role of product management; The strategic role of the product range; Retail positioning; Price positioning; The scope of retail product management; Retail product management: an evolving discipline |
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International retail product managementSummary; Questions; References and further reading; 2 RETAIL PRODUCT MANAGEMENT: PROCESS AND PEOPLE; Introduction; Retail buying organizations; The retail product management process: a traditional view; Complexity of buying tasks; Limitations of the traditional buying process models; Consumer-led approaches to retail product management; Centralized retail buying organizations; Decentralized buying; Buying organization managerial roles; Additional buying decision-makers; Brand direction; Buying committees and panels |
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Desirable attributes in retail product managersBuying groups; Organization for international product management; Summary; Questions; References and further reading; 3 CATEGORY MANAGEMENT; Introduction; Category management; Category management as a philosophy; Category champions; The category management process; Product category life cycles; Establish the performance measures for the category; Formulate a strategy for the category; The category mix; Category management as an organizational concept; Category management and efficient consumer response (ECR); Category management limitations |
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The product range reviewTracking product/market trends; Summary; Exercise: Retailer branding; Questions; References and further reading; 5 MANAGING THE SUPPLY BASE; Introduction; Types of supplier; The supplier search; 'Glocal' sourcing; The choice of supplier; Supplier development; Supplier evaluation and monitoring; Retailer-supplier relationship development; The interaction approach; Stages of development in retailer-supplier relationships; Supply chain integration; Summary; Questions; References and further reading; 6 PRODUCT QUANTITY DECISIONS AND STOCK MANAGEMENT; Introduction |
| Summary |
Questions; References and further reading; Part II THE RETAIL PRODUCT MANAGEMENT PROCESS: FROM CONCEPTION TO DELIVERY; 4 PRODUCT RANGE PLANNING AND SELECTION; Introduction; The product range; The assortment plan (model stock list); Considerations for the assortment plan; Products and consumers; The influence of consumer trends on the retail offer; International markets; New product development; The product selection process; Product selection criteria; The product specification; Brand; Retailer branding; Concessions; Price/value as a product feature; Monitoring the product range |
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Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as ""Retail Marketing"", ""Retail Management"" and ""The Retail Environment"" with an excellent intr |
| Notes |
Stock management |
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Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Print version record |
| Subject |
Product management.
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Retail trade -- Management.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Product management
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Retail trade -- Management
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| Form |
Electronic book
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| ISBN |
9781317703037 |
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1317703030 |
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9781317703020 |
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1317703022 |
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