| Description |
xvii, 308 pages : illustrations ; 24 cm |
| Contents |
Pt. I. What Is the Internet? 1. The Network. 2. Who Are the Users? 3. Internet Services. 4. Additional Features -- Pt. II. Commercial Possibilities Offered by the Internet. 5. Commercial Opportunities. 6. Electronic Publishing and Broadcasting -- Pt. III. Applying Internet Technology to Your Business. 7. The Internet for Corporate Use. 8. Establishing and Strengthening Contact with Customers and Partners. 9. Understanding the Technical Aspects of the Web Page. 10. Where to Start? -- Pt. IV. Offering Your Products on the Internet. 11. Preparing Your Own Web Site. 12. Security and Protection. 13. Finding the Right Provider. 14. Maintenance. 15. Computer Equipment, Telecommunication and Software -- Pt. V. World Wide Web Marketing. 16. Promoting Your Web Site. 17. Taking Care of Business. 18. Business Ethics -- Pt. VI. The Future and the Evolution of Your Business on the Internet. 19. Making Your Business Evolve on the Internet. 20. What Does the Future Hold? |
| Summary |
"Leading Your Business into the Future with the Internet is a book for businesspeople from small and medium businesses who want to add the electronic worldwide technology dimension, using the Internet, to their operations."--BOOK JACKET. "This book provides a complete overview of the implications the Internet can have for a business. It covers technical as well as managerial aspects, from using basic services all the way to electronic commerce, and includes the impact on employees and on day-to-day operations."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Business enterprises -- Computer networks.
|
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Electronic commerce.
|
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Internet.
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Management -- Computer network resources.
|
| LC no. |
00687245 |
| ISBN |
157444252X |
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