Title Marico : competing with an innovative business model / Sumit Mitra (Indian Institute of Management, Kozhikode, India), and Ranjith V.K. (School of Management, Manipal University, Manipal, India)

Published Bingley, U.K. : Emerald Publishing Limited, 2018 018

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (3 pages) : 20 illustrations ; cm Series Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 2 Summary This case deals with Harsh Mariwallas struggle to develop an innovative company from scratch. The journey of innovation is not an easy one. Marico was forced to compete with multinationals in many markets where it operated. Constant pressure from rivals has made the company develop a new innovative business model, which is expected to generate profitability and sustainable competitive advantage Notes Students will be able to appreciate the business models, understand the competitive moves by rivals, understand strategy formulation and implementation, understand product innovation and competitive advantage and understand the ability to tackle competition with innovation Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes Includes index Bibliography Includes index and bibliographical references Audience MBA, Executive MBA Subject International business enterprises New business enterprises Business & Economics -- International -- General. International business. Genre/Form Case studies. Form Electronic book Author V. K., Ranjith, author

  Permalink