Title Emerging perspectives on services marketing / edited by Leonard T. Berry, G. Lynn Shostack, Gregory D. Upah

Published Chicago, IL : American Marketing Association, [1983] ©1983

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Ber/Epo		AVAILABLE

Description vi, 146 pages : illustrations ; 28 cm Series Proceedings series / American Marketing Association Proceedings series (American Marketing Association) Notes Papers from the American Marketing Association's 2nd conference on services marketing held in West Palm Beach, Fla. in Nov. 1981 Bibliography Bibliography: pages 142-144 Subject Marketing. Service industries -- Marketing. Service industries. Author Berry, Leonard L., 1942- Shostack, G. Lynn. Upah, Gregory D. American Marketing Association. LC no. 82020676 ISBN 0877571619 (paperback)

Other Titles Services marketing Services marketing

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