Title Creativity

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (44 min., 27 sec.)) : sound, colour Series SAGE video experts SAGE video experts Summary Academic Kerrie Unsworth describes the different types of creativity, then delves into the relationship between business and creativity. Businesses value creativity, but this value is in tension with the desire for efficiency, stability, and perfection. Unsworth also identifies the difficulties of studying creativity in an academic context Performer Academic, Kerrie Unsworth Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on February 25, 2016) Subject Creative ability in business. Creative ability in business. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Unsworth, Kerrie, interviewee ISBN 9781473954274 1473954274

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