| Description |
1 online resource (138 pages) : illustrations |
| Contents |
Introduction -- About the Authors -- Chapter 1 -- Trends Research & Fingertip Dictionary -- Chapter 2 -- Understanding your Aesthetic Response -- Chapter 3 -- Developing a Collective Perspective -- Chapter 4 -- Trend Industry and Forecasting -- Chapter 5 -- Trend Drivers and Mega Trends: Local and Global Contexts -- Chapter 6 -- Trend Lifecycles and Adopter Categories -- Chapter 7 -- The Trend Research Toolkit -- Chapter 8 -- Innovations and Trend Forecasting -- Chapter 9 -- The Form of the Trend: Design and the Body -- Chapter 10 -- Recognizing Trend Patterns in Product Relationships |
| Summary |
Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book's primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors. The book also focuses on finding ways to effectively communicate predicted trends and possible new product opportunities. Trend research can be change-making, and the aim is to change according to effective use of those resources we have at hand to ultimately communicate a message that the user needs and wants to hear |
| Notes |
Includes bibliographic references |
|
Attribution-NonCommercial |
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Description based on online resource; title from title PDF, viewed July 23, 2024 |
| Subject |
Fashion -- Forecasting -- Textbooks
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Clothing trade -- Forecasting -- Textbooks
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Clothing trade -- Forecasting
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Fashion -- Forecasting
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| Genre/Form |
Textbooks.
|
| Form |
Electronic book
|
| Author |
Goncu-Berk, Gozde, author
|
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DeLong, Marilyn Revell, 1939- author.
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University of Minnesota. Libraries. Publishing, publisher.
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| ISBN |
9781946135964 |
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1946135968 |
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