| Description |
xv, 342 pages : illustrations ; 24 cm |
| Contents |
1. Strategy -- 2. Sales and marketing -- 3. Supply chain management and logistics -- 4. Information technology -- 5. Manufacturing -- App. Processes at Sterling and Southfield |
| Summary |
"China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. Transformation Through Global Value Chains examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and, finally, efficient and competitive production processes. This book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers."--BOOK JACKET |
| Notes |
"Stanford Business Books." |
| Bibliography |
Includes bibliographical references (pages [323]-327) and index |
| Subject |
Business planning -- China -- Case studies.
|
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Business planning -- United States -- Case studies.
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International business enterprises -- China -- Management -- Case studies.
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International business enterprises -- United States -- Management -- Case studies.
|
| Genre/Form |
Case studies.
|
| Author |
Tseng, Mitchell M., 1947-
|
| LC no. |
2007012197 |
| ISBN |
9780804754828 cloth alkaline paper |
|
0804754829 cloth alkaline paper |
|
