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Book Cover
E-book
Author Trevisan, Enrico

Title The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy
Published London : Taylor and Francis, 2016

Copies

Description 1 online resource (156 pages)
Contents 1. The loss of rationality -- 2. A passion for deals -- 3. The sense of possession -- 4. An embarrassment of riches -- 5. Sunk costs and re-emerging costs -- 6. Divide and rule -- 7. Money games -- 8. Ulysses, the sirens and the challenge of self control -- 9. Mind games
Notes Print version record
Subject Consumer behavior.
Economics -- Psychological aspects.
Consumer behavior
Economics -- Psychological aspects
Form Electronic book
ISBN 9781317026945
1317026942