| Description |
xxvi, 517 pages : illustrations ; 26 cm |
| Contents |
1. Theoretical influences on public relations writing -- 2. Sending the message : writing for style, flow, and credibility -- 3. Ethical influences on public relations writing -- 4. Cultural influences on public relations writing -- 5. Research influences on public relations writing -- 6. Legal influences on public relations writing -- 7. Design influences on public relations writing -- 8. From principles to planning to practice : business writing, fact sheets, and bios -- 9. Out of your control...or is it? : newswriting for the press -- 10. Under your control : features and newsletters -- 11. Let's hear it : writing for broadcast, scripts, and speeches -- 12. When the news isn't good : crisis messages -- 13. The multipurpose medium : writing for the Web -- 14. Persuasion for mass action : advocacy campaigns, Op-Eds, and PSAs -- 15. Persuasion for individual action : direct mail, brochures, and proposals -- 16. High-profile projects : annual reports, events, and exhibitions -- App. A. The value of editing -- App. B. Public Relations Society of America (PRSA) code of ethics -- App. C. Research methods for public relations writing -- App. D. Production issues -- App. E. Grammar and style |
| Summary |
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- Authorship.
|
|
Business writing.
|
|
Public relations.
|
| Author |
Treadwell, Jill B.
|
| LC no. |
2004019343 |
| ISBN |
1412905516 paperback |
|
9781412905510 paperback |
|
