Title Principled selling : how to win more business without selling your soul / David Tovey

Published London ; Philadelphia : Kogan Page, ©2012

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Description 1 online resource (xvi, 243 pages) : illustrations Contents The principled selling approach -- Principled selling in action -- Building a principled selling culture Summary Whether you sell full time or need to win business as part of your role, Tovey shows you how to build trusted relationships with customers and clients Bibliography Includes bibliographical references (pages 237-238) and index Notes In English Print version record Subject Selling. selling. Sales & marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Selling Sales and marketing. Form Electronic book LC no. 2012030708 ISBN 9780749466589 0749466588 9781283613118 1283613115 9786613925565 661392556X

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