| Description |
1 streaming video file (37 min.) : digital, mono, SWF file, sound, color |
| Series |
B2B advertising : the strategy, theory, techniques and possibilities of building B2B brands |
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Henry Stewart talks. Marketing & management collection. B2B advertising
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| Contents |
Best B2B brand criteria -- Considered purchase -- The buying process -- Neuropsychology -- Heuristics -- Left and right brain functions -- Neuroeconomics -- Brands establish an emotional connection -- The resistance iceberg -- Brand associations -- The total brand experience -- The move to experiential marketing -- Rackspace: a case study -- Our key differentiator -- The Rackspace personality -- Industry positioning -- Living the brand |
| Notes |
Animated audio-visual presentations with synchronized narration |
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Title from title frames |
| Subject |
Advertising, Industrial.
|
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Industrial marketing.
|
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Advertising, Industrial.
|
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Industrial marketing.
|
| Form |
Streaming video
|
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