| Description |
1 online resource (xxiii, 427 pages) : illustrations, maps |
| Contents |
Part I: Competing for customers on the web -- Chapter 1. Swimming in the digital sea -- Chapter 2. Data-driven marketing basics -- Chapter 3. Putting Google Analytics to work in your organization -- Part II: Google Analytics essentials -- Chapter 4. Understanding how Google Analytics works -- Chapter 5. Installing and administering Google Analytics -- Chapter 6. Basic analysis features and concepts -- Chapter 7. Advanced analysis concepts and features -- Part III: Controlling costs and planning profits -- Chapter 8. Maximizing web site performance -- Chapter 9. Search engine marketing (SEM) -- Chapter 10. Measuring and optimizing display advertising -- Part IV: Growing organic search and conversions -- Chapter 11. Search engine optimization (SEO) and Google Analytics -- Chapter 12. Social media marketing -- Chapter 13. Measuring e-mail marketing -- Chapter 14. Tracking offline marketing -- Chapter 15. Using the data export API, community additions, and other tools -- Part VI: Appendixes -- Appendix A. Other resources -- Appendix B. Glossary |
| Summary |
"An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications. Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more. Discusses how to communicate with a webmaster or developer to assist with installation. Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more. Touches on brand tracking studies, usability research, competitive analysis, and statistical tools. Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives"--EBL book details |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| SUBJECT |
Google Analytics. http://id.loc.gov/authorities/names/n2008002694
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Google Analytics. blmlsh |
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Google Analytics fast |
| Subject |
Internet marketing.
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Web usage mining.
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COMPUTERS -- Digital Media -- General.
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COMPUTERS -- Web -- User Generated Content.
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COMPUTERS -- Interactive & Multimedia.
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COMPUTERS -- Web -- Site Design.
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Internet marketing
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Web usage mining
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| Genre/Form |
Electronic books
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| Form |
Electronic book
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| Author |
Whitmore, Caleb.
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Cutroni, Justin.
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| ISBN |
9780470769942 |
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0470769947 |
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9786612688768 |
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6612688769 |
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