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Book Cover
E-book
Author Tintori, Antonio, author.

Title Turn on the light on science : a research-based guide to break down popular stereotypes about science and scientists / Antonio Tintori and Rossella Palomba
Published London : Ubiquity Press, 2017

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Description 1 online resource (xvi, 103 pages) : colour illustrations
Contents Introduction. Light : a project, a format, a method, an event -- The most common stereotypes about science and scientists : what scholars know -- How to undo stereotypes about scientists and science -- How to undo young people's stereotypes about scientists and science -- Can people really change their opinion about scientists? -- Did we make a difference?
Summary "Scientists deserve public recognition. The ways that they are depicted, however, are severely limited in physical and personal traits, helping to establish and enhance stereotypes under the general title of 'scientist'. These stereotypes range from the arrogant researcher who wants to rule the world, to the lab coat wearing 'nerdy' genius, but all generally fall to an extreme view of an existing perception of what a scientist should look and be like. For example, the popular image of 'a scientist' overlooks the presence of women almost entirely unless attributed to specific subjects and/or with narrow character depictions. The implications can be far-reaching. Young people, being heavily swayed by what they see and hear in the media, may avoid scientific careers because of these limited or unflattering portrayals of the scientific community, regardless of whether they reflect real life. Based on findings from the Light'13 project, this book examines such stereotypes and questions whether it is possible to adjust people's perception of scientists and to increase interest in science and scientific careers through a series of specific actions and events."
Analysis Stereotypes
Stereotypes on scientists
Stereotypes' removal
Gender stereotypes in science
Interaction-based science communication
Young people and STEM
Notes Resource simultaneously available in PDF, EPUB format, and Mobi format
Bibliography Includes bibliographical references (pages 95-103)
Notes English
PDF version (viewed Apr 6, 2017)
Subject Scientists -- Public opinion
Science -- Public opinion
Science -- Social aspects
Stereotypes (Social psychology)
Stereotyping
Careers guidance.
Education.
Gender studies, gender groups.
Gender studies: women.
Popular beliefs and controversial knowledge.
Social groups.
Society and culture: general.
Society and social sciences Society and social sciences.
POLITICAL SCIENCE -- Public Policy -- Science & Technology Policy.
Science -- Public opinion
Science -- Social aspects
Scientists -- Public opinion
Stereotypes (Social psychology)
Form Electronic book
Author Palomba, Rossella, author.
ISBN 9781911529057
1911529056
1911529048
9781911529040