| Description |
1 online resource (electronic texts (xvii, 347 pages : illustrations) |
| Contents |
Introduction / Veikko Hara, Karri Mikkonen, Timo Saarinen, Markku Tinnila, Jarkko Vesa -- Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts / Narkku Tinnila, Anssi Oorni, Anu Raijas -- Consumer and Merchant Adoption of Mobile Payment Solutions / Niina Mallat, Tomi Dahlberg -- Objectives of Search and Combination of Information Channels in Electronic Consumer Markets / Anssi Oorni -- Consumers on the Road from E-Communication to E-Shopping / Kari Elkela, Tuomas Kokkonen, Heikki Nikali -- The Effects of Digital Marketing on Customer Relationships / Marko Merisavo -- Strategy Turned into Action / Magnus Homqvist, Kalevi Pessi -- Opportunities and Challenges for B2B Manufacturing Firms / Esko Penttinen, Timo Saarinen -- Shifting Perspective from Design to Business / Andreas Nilsson -- Mobile Games / Tommi Pelkonen -- Digital Television and Multi-Channel in Europe / Janne Orava, Mika Perttula -- Case of Monopolies at Stake / Juha Laine, Jukka Heikkila -- Serving Customers in a Hybrid World / Claas Mulle-Lankenau, Kai Wehmeyer, Stefan Klein -- Describing the Critical Factors for Creating Successful Mobile Data Services / Anne Tseng, Jukka Kallio, Markku Tinnila -- Channel Choices and Revenue Logistics of Software Companies Developing Mobile Games / Risto Rajala, Matti Rossi, Virpi Ruunainen, Janne Vihinen -- The Role of Business Models in Developing Business Networks / Jukka Heikkila, Marikka Heikkila, Markku Tinnila |
|
Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen -- Envisioning the Future of a Multi-Channel World By 2020 / Markku Tinnila, Theresa Lauraeus-Niinivaara -- Multi-Channel Services of the Future / Jari Manninen, Marja-Liisa Vihera -- Channel Surfing / Jonathan W. Palmer |
| Summary |
This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Electronic commerce -- Management
|
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Technological innovations -- Management
|
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Information technology -- Management.
|
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Electronic commerce -- Management
|
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Information technology -- Management
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Technological innovations -- Management
|
| Form |
Electronic book
|
| Author |
Saarinen, Timo
|
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Tinnilä, Markku
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Tseng, Anne
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IGI Global.
|
| ISBN |
9781591406310 |
|
1591406315 |
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