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Book Cover
E-book
Author Ziliang, Deng, author

Title Lighting up the bottom of the pyramid with love : born internationalization of power-solution / Deng Ziliang, Li Tingting, Xu Jingyue, Wang Jianying
Published London : Renmin University, 2020

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Description 1 online resource : illustrations
Series SAGE business cases
SAGE business cases
Summary Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified its operations to provide sustainable solar solutions to the BOP population living in areas without electricity. Power-Solution's solar products are sold in 63 developing countries, including Indonesia, the Philippines, India, and countries in South America and Africa, greatly improving the lives of more than 3 million families worldwide. The case first introduces Power-Solution's R&D design, quality control, marketing innovations, system construction, and team building. It then analyzes the company's born-global business model and its attempts to seek external support while improving its self-sufficiency. The case study helps students understand the conditions in which a born global company is formed and its growth path, business model, and challenges
Notes Description based on XML content
Subject International business enterprises -- Case studies
International business enterprises
Genre/Form Case studies
Form Electronic book
Author Tingting, Li, author
Jingyue, Xu, author
Jianying, Wang, author
ISBN 9781529623109
1529623103