| Description |
xx, 362 pages : illustrations ; 26 cm |
| Contents |
PART 1. Preparation: 1. Introduction: the research process -- 2. Approaches to research -- 3. Planning and designing research projects -- 4. Using the literature -- 5. Secondary data sources -- PART 2. Approaches to data collection: 6. Observation -- 7. Qualitative methods -- 8. Questionnaire surveys -- 9. The case-study method -- 10. Experimental methods -- 11. Sampling and its implications -- PART 3. Analysis: 12. Analysing secondary data -- 13. Survey analysis -- 14. Statistical analysis -- 15. Qualitative analysis -- PART 4. Reporting: 16. Reporting research results -- Appendices: 1. Print and electronic resources for management and business research -- 2. Increasing response rates in mail surveys -- 3. Suggested appendix on sample size and confidence intervals -- 4. Details of SPSS data file used in chapter 14 -- 5. Statistical formulae -- 6. Cluster analysis data |
| Summary |
Written for undergraduate and postgraduate students and practising managers. Assumes no prior knowledge of research or statistics. Provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and more. Veal from Uni of Tech, Sydney |
| Notes |
Previous ed.: Addison Wesley Longman, 2000 |
| Bibliography |
Includes bibliographical references (pages 338-349) and index |
| Subject |
Business -- Research.
|
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Industrial management -- Research.
|
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Management -- Research -- Methodology.
|
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Management -- Research.
|
| Author |
Ticehurst, G. W. (Gregory William), 1943-
|
| LC no. |
00002666 |
| ISBN |
9781741032536 (paperback) |
|
1741032539 (paperback) |
|
