1. Pre-history : the era before civil jet transport -- 2. Boeing and the Cold War : from the jet bomber to the civil transport -- 3. Extending the product range : from financial disaster to market dominance -- 4. European renaissance : the rise of airbus -- 5. Boeing's response to the A300 : a tale of two models -- 6. Boeing : the flight from innovation -- 7. Interlude : the Airbus vs. Boeing trans-Atlantic trade and subsidy battle -- 8. The crisis deepens -- 9. Postscript : a Boeing comeback?
Includes bibliographical references and index
Online resource; title from PDF title page (EBSCO, viewed June 7, 2017)