| Description |
1 online resource (xix, 163 pages) |
| Series |
The social venture network series |
|
Social venture network series.
|
| Contents |
Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell? |
| Summary |
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission |
| Bibliography |
Includes bibliographical references (page 151) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
Print version record |
|
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Selling.
|
|
Physical distribution of goods -- Management.
|
|
Social responsibility of business.
|
|
Success in business.
|
|
selling.
|
|
BUSINESS & ECONOMICS -- Marketing -- General.
|
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BUSINESS & ECONOMICS -- Distribution.
|
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BUSINESS & ECONOMICS -- Small Business.
|
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Physical distribution of goods -- Management
|
|
Selling
|
|
Social responsibility of business
|
|
Success in business
|
| Form |
Electronic book
|
| Author |
Soper, Angela E., 1949-
|
| ISBN |
9781576755204 |
|
1576755207 |
|
9781576755358 |
|
1576755355 |
|
1282300334 |
|
9781282300330 |
|
9786612300332 |
|
6612300337 |
|
