Limit search to available items
Book Cover
Book
Author Berson, Alex.

Title Building data mining applications for CRM / Alex Berson, Stephen Smith, Kurt Thearling
Published New York : McGraw-Hill, [2000]
©2000

Copies

Location Call no. Vol. Availability
 MELB  005.741 Ber/Bdm  AVAILABLE
Description xxvii, 510 pages : illustrations ; 24 cm
Contents 1. Customer relationships -- 2. Data mining and data warehousing: a connected view -- 3. Customer relationship management -- 4. Data warehousing components -- 5. Data mining -- 6. Classical techniques: statistics, neighborhoods and clustering -- 7. Next generation techniques: trees, networks and rules -- 8. When to use data mining -- 9. Customer profitability -- 10. Customer acquisition -- 11. Cross-selling -- 12. Customer retention -- 13. Customer segmentation -- 14. Building the business case -- 15. Deploying data mining for CRM -- 16. Collecting customer data -- 17. Scoring your customers -- 18. Optimizing the CRM process -- 19. Overview of data mining and CRM tool markets -- 20. Conclusion: next generation of information mining and knowledge discovery for effective customer relationship management
Bibliography Includes bibliographical references and index
Subject Customer relations.
Decision support systems.
Data mining.
Author Smith, Stephen, 1953-
Thearling, Kurt.
LC no. 99039159
ISBN 0071344446