| Description |
1 online resource (205 p.) |
| Contents |
Intro -- Contents -- Fureword -- Introduction -- Part 1 -- C1-The Global Dominance of US Media -- C2-The Road To Louisville, Kentucky -- C3-Life as a TV New S producer -- C4-CNA: From Television To Transmedia -- Part 2 -- C5-A Portrait of Singapore's New Media Landscape -- C6-The Impact of Digitalisation on Public Relations -- C7-PlanninG The Digital PR Campaign -- Part 3 -- C8-Singapore Brand Journalism: a Nation-building Model -- C9-Corporate Storytelling and Message House Design -- C10-Internal Communication in the Digital age -- C11-What's Next for Public Relations Professionals? |
|
EpIlogue -- Acknowledgements -- About the Author |
| Summary |
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume influences our way of life and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when the au |
| Notes |
Description based upon print version of record |
| Subject |
Mass media -- 21st century
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Public relations -- Singapore -- 21st century
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Social media -- Economic aspects -- Singapore -- 21st century
|
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Mass media
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Public relations
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Social media -- Economic aspects
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Singapore
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| Form |
Electronic book
|
| ISBN |
9789814928120 |
|
9814928127 |
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