Description |
xiv, 370 pages : illustrations, portraits ; 23 cm |
Series |
Competitive edge management series / Australian Institute of Management NSW Training Centre |
|
Competitive edge management series.
|
Contents |
Preface -- About the authors -- About the series -- Ch. 1. Setting the scene -- Ch. 2. Analysing the environment -- Ch. 3. Assessing business strategy -- Ch. 4. Determining strategic capabilities -- Ch. 5. Gap analysis -- Ch. 6. Business strategic options -- Ch. 7. Strategic decision-making: choosing business and functional strategies -- Ch. 8. Writing a business plan -- Ch. 9. Implementing strategic change -- Ch. 10. Implementing strategy: how to -- Ch. 11. Corporate strategy -- Ch. 12. Mergers, acquisitions, strategic alliances and joint ventures -- Glossary -- Index |
Summary |
Aims to aid the Australian businessperson improve his/her own organization and become more competitive within Australian and international markets |
Notes |
CIP confirmed |
|
Includes index |
Bibliography |
Includes bibliographic references |
Subject |
Business planning -- Australia.
|
|
Strategic planning -- Australia.
|
Author |
Pocknee, Graeme
|
|
Taylor, Graeme A. (Graeme Arthur), 1944-
|
|
Australian Institute of Management. N.S.W. Division. Training Centre
|
ISBN |
0724809449 (paperback) |
|