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Book Cover
Book
Author Thompson, Peter, 1952-

Title Persuading Aristotle : the timeless art of persuasion in business, negotiation and the media / Peter Thompson
Published St Leonards, N.S.W. : Allen & Unwin, 1998
©1998

Copies

Location Call no. Vol. Availability
 W'BOOL  153.852 Tho/Pat  AVAILABLE
 W'PONDS  153.852 Tho/Pat  AVAILABLE
Description 216 pages ; 22 cm
Contents How persuasion works: What Aristotle taught -- Thinking and organising -- Persuasive language -- How to persuade different personalities -- Step-by-step business presentations -- The astute negotiator -- Dealing with the media
Summary Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how
Analysis Communication skills
Interpersonal relations
Media skills
Negotiation
Persuasion
Speaking
Notes Includes index
Bibliography Bibliography
Notes Also published as an electronic book (Etitle) by James Bennett Pty. Ltd., in 2003 with ISBN 1741150310
Subject Internet marketing.
Interpersonal communication.
Online social networks -- Economic aspects.
Persuasion (Psychology)
Persuasion (Rhetoric)
Author Taylor, David (Marketing consultant)
LC no. 00001395
ISBN 1864487399