How persuasion works: What Aristotle taught -- Thinking and organising -- Persuasive language -- How to persuade different personalities -- Step-by-step business presentations -- The astute negotiator -- Dealing with the media
Summary
Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how
Analysis
Communication skills
Interpersonal relations
Media skills
Negotiation
Persuasion
Speaking
Notes
Includes index
Bibliography
Bibliography
Notes
Also published as an electronic book (Etitle) by James Bennett Pty. Ltd., in 2003 with ISBN 1741150310