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Authors (Last name first) (1-3 of 3)
Tapp, Alan.
1
Book
2000

Principles of direct and database marketing


Tapp, Alan.
Second edition
Harlow : Financial Times Prentice Hall, 2000

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 WATERFT BUSINESS  658.84 Tap/Pod 2000  AVAILABLE
2
Book
2005

Principles of direct and database marketing


Tapp, Alan, author
Third edition
Harlow : Financial Times Prentice Hall, 2005

Rating:

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Location Call no. Vol. Availability
 WATERFT BUSINESS  658.84 Tap/Pod 2005  AVAILABLE
 MELB  658.84 Tap/Pod 2005  AVAILABLE
 W'BOOL  658.84 Tap/Pod 2005  AVAILABLE
3
Book
2008

Principles of direct and database marketing : a digital orientation


Tapp, Alan.
Fourth edition
Harlow, England ; New York : Financial Times/Prentice Hall, 2008

Rating:

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Location Call no. Vol. Availability
 MELB  658.872 Tap/Pod 2008  AVAILABLE
 W'BOOL  658.872 Tap/Pod 2008  AVAILABLE
 WATERFT BUSINESS  658.872 Tap/Pod 2008  AVAILABLE
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