| Description |
xiv, 199 pages : illustrations ; 24 cm |
| Contents |
Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising.
|
|
Advertising -- Evaluation.
|
|
Criticism.
|
| LC no. |
2011032015 |
| ISBN |
9781412980531 (paperback) |
|
1412980534 (paperback) |
|
