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Author Toft, Mark, author.

Title Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor
Published Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  


Description 1 online resource (xii, 198 pages)
Contents Setting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts
Summary "This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on January 17, 2020)
Subject Advertising
Authenticity (Philosophy)
Branding (Marketing)
Authenticity (Philosophy)
Branding (Marketing)
Form Electronic book
Author Sunny, Jay, author.
Taylor, Rich, author.
LC no. 2019029863
ISBN 1440873216