| Description |
402 pages ; 22 cm |
| Series |
Medical Humanities collection PAH |
| Contents |
What is Pink Ribbon culture? -- The development of Pink Ribbon culture -- Mixed metaphors : war, gender, and the mass circulation of cancer culture -- Consuming pink : mass media and the conscientious consumer -- Consuming medicine, selling survivorship -- Under the pink : optimism, selfishness, and guilt -- The balancing act -- Shades of pink -- Rethinking Pink Ribbon culture |
| Summary |
The author discuses how the pink ribbon campaign raised awareness of breast cancer, argues that woman's health has not improved with the campaign, and examines alternative organizations that tackle breast cancer issues differently |
| Notes |
Includes index |
|
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Patient advocacy.
|
|
Health in mass media.
|
|
Women in mass media.
|
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Breast -- Cancer -- Social aspects.
|
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Breast Neoplasms.
|
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Mass Media.
|
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Women's Health.
|
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Patient Advocacy.
|
|
Social Conditions.
|
| LC no. |
2010020255 |
| ISBN |
9780199740451 hardback |
|
