| Description |
1 online resource (xix, 338 pages) : illustrations |
| Contents |
Foreword: The Sugarman Legacy / Ray Schultz xv -- Introduction: The Origin of This Book 1 -- Section 1 Understanding the Process -- Section 2 Understanding What Works -- Section 3 Proving the Points-Ad Examples -- Section 4 Utilizing Your Copywriting Skills -- Appendix A Assumed Constraints, Continued 317 -- Appendix B Seeds of Curiosity, Continued 319 -- Appendix C Summary of Axioms and Major Points 321 |
| Summary |
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy |
| Notes |
"An Adweek book"--Cover |
| Bibliography |
Includes bibliographical references (pages 325-326) and index |
| Notes |
Print version record |
| Subject |
Advertising copy -- Handbooks, manuals, etc
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
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Advertising copy
|
| Genre/Form |
Electronic books
|
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handbooks.
|
|
Handbooks and manuals
|
|
Handbooks and manuals.
|
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Guides et manuels.
|
| Form |
Electronic book
|
| ISBN |
9780470088807 |
|
047008880X |
|
