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Book Cover
Author Su, Yong, active 2018, author

Title The case of Lyfen in China / Yong Su and Huaying Yang
Published London : School of Management, Fudan University, 2018


Description 1 online resource
Series SAGE business cases
SAGE business cases
Summary This case introduces the development process of Chinese leisure food brand Lyfen. Insisting on chain retail, Lyfen captures the consumption habits of consumers, timely launches new products in line with consumers' preferences, and leads the consumption trend
Notes Description based on XML content
Subject Branding (Marketing) -- China -- Case studies
Business planning -- Case studies
Strategic planning -- Case studies
Branding (Marketing)
Business planning
Strategic planning
Genre/Form Case studies
Form Electronic book
Author Yang, Huaying, author
ISBN 9781529621457