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Book Cover
Author Kruger, Ralph.

Title Brand growth barriers : identify, understand, and overcome them / Ralph Krüger, Andreas Stumpf
Published Berlin ; New York : Springer, [2013]
Online access available from:
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Description 1 online resource
Series Management for professionals, 2192-8096
Management for professionals.
Contents The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth
Summary How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling
Analysis Economics
Business planning
Economics/Management Science
Business Strategy/Leadership
Sales/Distribution/Call Center/Customer Service
Market Research
Bibliography Includes bibliographical references and index
Notes Translation from the German by Benjamin Liebelt and Sabine Reul
Subject Marketing -- Management.
Form Electronic book
Author Stumpf, Andreas
ISBN 9783642371080 (electronic bk.)
3642371086 (electronic bk.)
Other Titles Jede Marke kann wachsen. English