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E-book
Author Stoker, Kevin, author.

Title Paradox in public relations : a contrarian critique of theory and practice / Kevin L. Stoker
Published Abingdon, Oxon ; New York, NY : Routledge, 2020
©2020

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Description 1 online resource (165 pages)
Series Routledge new directions in PR & communication research
Routledge new directions in public relations and communication research.
Contents Introduction -- 1. Paradox in public relations -- 2. The public interest paradox -- 3. The relationship paradox -- 4. The symmetrical/dialog paradox -- 5. The accountability paradox -- 6. The loyalty paradox -- 7. The community paradox
Summary "Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations, using psychological and organizational change theory to critique the paradoxes of public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited intellectual and practical progress and innovation public relations practice and theory. It explores the paradoxical nature of key concepts including public interest, relationship management, accountability, stewardship, authority, loyalty, and ethics providing new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Kevin L. Stoker is Professor and Director of the Hank Greenspun School of Journalism and Media Studies at the University of Nevada, Las Vegas. After eight years in professional journalism, he earned a Ph.D. from the University of Alabama and has since held faculty positions at the University of North Carolina-Greensboro, Georgia Southern University, Brigham Young University, and Texas Tech University
Description based on online resource; title from digital title page (viewed on May 07, 2020)
Subject Public relations.
Public relations -- Moral and ethical aspects
Organizational change.
Public Relations
Organizational Innovation
public relations.
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication
BUSINESS & ECONOMICS / Business Ethics
Organizational change
Public relations
Public relations -- Moral and ethical aspects
Form Electronic book
LC no. 2019056586
ISBN 9781315616650
1315616653
9781317205586
1317205588
9781317205593
1317205596
131720560X
9781317205609