Description |
1 online resource (189 pages) |
Series |
International tourism research and concepts ; v. 6 |
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International tourism research and concepts ; v. 6.
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Contents |
Front cover; Front matter; Foreword; Table of Contents; Introduction; The Practitioner's View; National Tourism Promotion: Lessons to be Learned and Challenges Ahead; The Growing Importance of E-Promotion: The Example of Switzerland Tourism; Section 1: Promotion; The Emerging Role of Social Media in Tourism Marketing Promotion; Promotional Decision-making Time of Visitors at a National Arts Festival; Promoting Tourism Products via 3D Graphic Arts; Section 2: Special Interest; Organisational Challenges of Using Social Media Marketing: The Case of two Network Carriers |
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Creating a Powerful Niche Product -- Ways to Successful Branding of 'Energy-Tourism'Antedecents of Domestic Tourism Demand in Tanzania; Section 3: Institutional Aspects; Public Financing of Tourism Organisations: A Conceptual Approach; New Ways for Public-Private Partnerships to Meet Challenges at the Destinations in Hungary; Marketing and Sustainable Tourism in Alpine Destinations; List of Authors; Back cover |
Summary |
HauptbeschreibungIncreased competition, the ongoing differentiation process of potential visitors needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.- Tourism Promotio |
Bibliography |
Includes bibliographical references |
Notes |
Print version record |
Subject |
Tourism -- Marketing
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Tourism -- Marketing
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Form |
Electronic book
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Author |
Laesser, Christian
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Anderson, Wineaster
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Caliesch, David
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Ferla, Michel
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Jiricka, Alexandra
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Keller, Peter
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Klimek, Katarzyna
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Kruger, Martinette
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Liebrich, Andreas
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Marciszewska, Barbara
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Marciszewski, Krzysztof
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Matos-Wasem, Rafael
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Nemes, Andrea
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Pröbstl, Ulrike
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Saayman, Melville
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Salak, Boris
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Scaglione, Miriam
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Schegg, Roland
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Smeral, Egon
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Stolba, Petra
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Volo, Serena
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Wirth, Veronika
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AIEST
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ISBN |
9783503138395 |
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3503138390 |
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