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E-book

Title Electronic markets : benefits, costs and risks / edited by Craig Standing
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009

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Description 1 online resource (xi, 214 pages) : illustrations
Contents Online Retailing, Electronic Marketplaces and Electronic Collaboration / S. Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B. Florenthal & A. Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S. Swaid & R. Wigand -- Consumer Value within a Click-and-Mortar Construct; P. McElhone & A. Yacyshyn -- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A. Noy & Y. Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H. Cripps -- Assessing the Value of Knowledge: A Knowledge Market Perspective / A. Parssian & S. Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S. Standing & C. Standing -- The Use and Perception of E-marketplaces: An Institutional Perspective -- S. Standing, I. Sims & C. Standing -- Designing Community into an E-Marketplace / R. Stockdale -- The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption / D. Gengatharen
Summary "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Telemarketing.
Internet marketing.
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
BUSINESS & ECONOMICS -- Mail Order.
BUSINESS & ECONOMICS -- Marketing -- Direct.
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
Internet marketing.
Telemarketing.
Electronic Commerce
Telemarketing
Telemarketing.
Marknadsföring via Internet.
E-Business.
Internet.
Teleshopping.
Informationstechnik.
Welt.
Internet.
Genre/Form Aufsatzsammlung.
Form Electronic book
Author Standing, Craig, editor.
LC no. 2009044247
ISBN 9780230274235
0230274234
1349310581
9781349310586
9786612673955
6612673958