| Description |
1 online resource (227 p.) |
| Contents |
Cover -- Half Title -- Endorsements -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figure and Table -- Editor Biographies -- Contributor Biographies -- Foreword by Dejan Verčič -- Introduction -- 1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective -- 2. VIETNAM: Lost in Translation: Coca-Cola's Advertisement Sparks Crisis -- 3. INDIA: McDonald's Faces Boycott Over Halal Meat -- 4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste -- 5. SINGAPORE: MNC Halts Retrenchment Over Employees' Anger |
|
6. JAPAN: Nike's Anti-Racism Ad Sparks Backlash -- 7. CHINA: H&M "Canceled" by Chinese Consumers Over Uyghur Cotton -- 8. INDONESIA: Diversity Versus Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+ Stance -- 9. THAILAND: FoodPanda Faces Boycott for "Terrorist" Comment -- 10. SOUTH KOREA: Ignoring History Imperils Uniqlo's Business -- Epilogue by Su Lin Yeo -- Index |
| Summary |
This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved |
| Notes |
Description based upon print version of record |
| Form |
Electronic book
|
| Author |
Yeo, Su Lin
|
| ISBN |
9781040151365 |
|
1040151361 |
|
