| Description |
1 online resource (454 pages) : illustrations |
| Contents |
Public Relations Theory : The Reconstructive Approach / Günter Bentele -- The Intereffication Model : Theoretical Discussions and Empirical Research / Günter Bentele & Howard Nothhaft -- Trust and Credibility -- Prerequisites for Communication Management / Günter Bentele & Rene' Seidenglanz -- Corporate Communication Revisited : Integrating Business Strategy and Strategic Communication / Ansgar Zerfass -- Organization and Communication : An Integrative Approach to Public Relations and Communication Management / Peter Szyszka -- Organizational Communication and Public Relations : A Conceptual Framework for a Common Ground / Anna Maria Theis-Berglmair -- The True, the Good and the Beautiful : Reputation Management in the Media Society / Mark Eisenegger & Kurt Imhof -- Internal Communication and Leadership / Claudia Mast & Simone Huck -- Internal Communication as Management of Trust Relations : A Theoretical Framework / Ulrike Röttger & Andreas Voss -- Evaluating Strategic Communication : Theoretical and Methodological Requirements / Juliana Raupp -- Political Public Relations : Research on its Success and its Influence on German Media Coverage / Romy Fröhlich -- Public Relations and Public Diplomacy : Some Conceptual Explorations / Benno Signitzer -- Communication Management, Organizational Communication and Public Relations : Developments and Future Directions from a German Perspective / Stefan Wehmeier -- Reflection : Legitimising Late Modernity / Susanne Holmström -- Public Relations, Persuasion and Propaganda : Truth, Knowledge, Spirituality and Mystique / Jacquie L 'Etang -- Public Relations and Power : How Hard is Soft Power? / Dejan Verčič -- Intangible Assets and Communication / Peggy Simcic Brønn -- Glocalising Public Relations and Crisis Communication : Bridging Gaps of Trust in Multicultural Societies / Jesper Falkheimer -- Risks and Crises in Virtual Publicity -- Can Publicity Crises Be Prevented by Public Relations in the Cyberspace? / Jaakko Lehtonen -- Communication Management in Europe -- Challenges and Opportunities / Betteke van Ruler & Dejan Verčič -- Excellence Theory in Public Relations : Past, Present, and Future / James E. Grunig & Larissa A. Grunig -- Rhetorical Perspective and Public Relations : Meaning Matters / Robert L. Heath & Finn Frandsen -- Reconsidering Strategic Corporate Social Responsibility : Public Relations and Ethical Engagement of Employees in a Global Economy / Steve May -- Linking Stakeholder Relationships and Corporate Reputation : A Public Relations Framework for Corporate Sustainability / Ronél Rensburg, Estelle de Beer & Elsamari Coetzee -- Situating Science : Public Relations, Status, and Theoretical Trends / David McKie -- Globalization and Public Relations / Krishnamurthy Sriramesh |
| Summary |
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded significantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public relations scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predominantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flourishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world |
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This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focused insight into the field |
| Analysis |
sociale wetenschappen |
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social sciences |
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sociologie |
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sociology |
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Social Sciences (General) |
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Sociale wetenschappen (algemeen) |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Bentele, Günther, 1941-
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Bentele, Günther, 1941- |
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Public relations.
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Public relations -- Research
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Sociology.
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Public Relations
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Sociology
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public relations.
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sociology.
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Droit.
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Sciences sociales.
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Relations publiques.
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Public relations
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Public relations -- Research
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Sociology
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| Genre/Form |
Festschriften
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Festschriften.
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| Form |
Electronic book
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| Author |
Zerfass, Ansgar, 1965-
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Ruler, Betteke van, 1948-
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Sriramesh, Krishnamurthy.
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| ISBN |
9783531909189 |
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3531909185 |
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3531156020 |
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9783531156026 |
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