| Description |
1 online resource (1113 pages) |
| Contents |
BOOK COVER; TITLE; COPYRIGHT; CONTENTS; CONTRIBUTOR BIOGRAPHIES; FOREWORD; PREFACE; INTRODUCTION; PART I: GLOBAL PUBLIC RELATIONS; CHAPTER 1 A THEORETICAL FRAMEWORK FOR GLOBAL PUBLIC RELATIONS RESEARCH AND PRACTICE; CHAPTER 2 POLITICAL ECONOMY AND PUBLIC RELATIONS; CHAPTER 3 THE RELATIONSHIP BETWEEN CULTURE AND PUBLIC RELATIONS; CHAPTER 4 THE MASS MEDIA AND PUBLIC RELATIONS; CHAPTER 5 ACTIVISM AND PUBLIC RELATIONS; PART II: ASIA AND AUSTRALASIA; CHAPTER 6 PUBLIC RELATIONS IN AUSTRALASIA: FRIENDLY RIVALRY, CULTURAL DIVERSITY, AND GLOBAL FOCUS |
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CHAPTER 7 AN OVERVIEW OF PUBLIC RELATIONS IN JAPAN AND THE SELF-CORRECTION CONCEPTCHAPTER 8 PROFESSIONALISM AND DIVERSIFICATION: THE EVOLUTION OF PUBLIC RELATIONS IN SOUTH KOREA; CHAPTER 9 BECOMING PROFESSIONALS: A PORTRAIT OF PUBLIC RELATIONS IN SINGAPORE; CHAPTER 10 PUBLIC RELATIONS IN MAINLAND CHINA: AN ADOLESCENT WITH GROWING PAINS; CHAPTER 11 SHARING THE TRANSFORMATION: PUBLIC RELATIONS AND THE UAE COME OF AGE; CHAPTER 12 PALESTINIAN PUBLIC RELATIONS-INSIDE AN |
| Summary |
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Vercic, Dejan
|
| ISBN |
9780203889374 |
|
0203889371 |
|
