| Description |
xl, 951 pages ; 26 cm |
| Series |
Communication series |
|
LEA's communication series.
|
| Contents |
1. A Theoretical Framework for Global Public Relations Research and Practice / Krishnamurthy Sriramesh and Dejan Vercic -- 2. Political Economy and Public Relations / Sandra C. Duhe and Krishnamurthy Sriramesh -- 3. The Relationship Between Culture and Public Relations / Krishnamurthy Sriramesh -- 4. The Mass Media and Public Relations / Krishnamurthy Sriramesh and Dejan Vercic -- 5. Activism and Public Relations / Jeong-Nam Kim and Krishnamurthy Sriramesh -- 6. Public Relations in Australasia: Friendly Rivalry, Cultural Diversity, and Global Focus / Judy Motion, Shirley Leitch and Simon Cliffe -- 7. An Overview of Public Relations in Japan and the Self-Correction Concept / Takashi Inoue -- 8. Professionalism and Diversification: The Evolution of Public Relations in South Korea / Yungwook Kim -- 9. Becoming Professionals: A Portrait of Public Relations in Singapore / Constance Chay-Nemeth -- 10. Public Relations in Mainland China: An Adolescent With Growing Pains / Ni Chen and Hugh M. Culbertson -- 11. Sharing the Transformation: Public Relations and the UAE Come of Age / Badran A. Badran, Judy VanSlyke Turk and Timothy N. Walters -- 12. Palestinian Public Relations-Inside and Out / R. S. Zaharna, Ahmed Ibrahim Hammad and Jane Masri -- 13. The Israeli PR Experience: Nation Building and Professional Values / Margalit Toledano and David McKie -- 14. The Nature and Status of Public Relations Practice in Africa / Chris Skinner and Gary Mersham -- 15. Public Relations Practice in Nigeria / Eric Koper, Taye Babaleye and Julia Jahansoozi -- 16. Status of Public Relations in Kenya / Peter Oriare Mbeke -- 17. Public Relations in South Africa: From Rhetoric to Reality / Ronel Rensburg -- 18. Public Relations in Egypt: Practices, Obstacles, and Potentials / Kevin L. Keenan -- 19. The United Kingdom: Advances in Practice in a Restless Kingdom / Jon White, Jacquie L'Etang and Danny Moss -- 20. From Literary Bureaus to a Modern Profession: The Development and Current Structure of Public Relations in Germany / Gunter Bentele and Stefan Wehmeier -- 21. Public Relations in Norway: Communication in a Small Welfare State / Oyvind Ihlen and Kjell S. Rakkenes -- 22. Public Relations in the Polder: The Case of the Netherlands / Betteke van Ruler -- 23. Public Relations in Sweden: A Strong Presence Increasing in Importance / Bertil Flodin -- 24. Public Relations in Italy: Master of Ceremonies in a Relational Society / Toni Muzi Falconi -- 25. Public Relations in an Economy and Society in Transition: The Case of Poland / Ryszard Lawniczak, Waldemar Rydzak and Jacek Trebecki -- 26. Public Relations in a Corporativist Country: The Case of Slovenia / Dejan Vercic -- 27. Challenges of Revived Democracies: The Rise of Public Relations in Romania / Adela Rogojinaru -- 28. A Hungarian Rhapsody: The Evolution and Current State of Hungarian Public Relations / Gyorgy Szondi -- 29. The Development of Public Relations in Russia: A Geopolitical Approach / Katerina Tsetsura -- 30. Public Relations in the United States: A Generation of Maturation / Larissa A. Grunig and James E. Grunig -- 31. A Different Country, A Different Public Relations: Canadian PR in the North American Context / Fraser Likely -- 32. The Public Relations Industry in Mexico: From Amateurship to the Construction of a Discipline / Maria Antonieta Rebeil Corella, Alberto Montoya Martin del Campo and Jorge Alberto Hidalgo Toledo -- 33. Overview of Public Relations in South America / Maria Aparecida Ferrari -- 34. Public Relations in Brazil: Practice and Education in a South American Context / Juan-Carlos Molleda, Andreia Athaydes and Vivian Hirsch -- 35. Public Relations in Chile: Searching for Identity Amid Imported Models / Maria Aparecida Ferrari -- 36. Transnational Public Relations by Foreign Governments / Michael Kunczik -- 37. Public Relations of Movers and Shakers: Transnational Corporations / Dejan Vercic -- 38. Nongovernmental Organizations and International Public Relations / Ana Tkalac and Jurica Pavicic -- 39. Public Relations, Public Diplomacy, and Strategic Communication: An International Model of Conceptual Convergence / Mark A. Van Dyke and Dejan Vercic -- 40. Managing Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation / Cornelius B. Pratt -- 41. How to Manage Your Global Reputation: The Public Relations Agency / Michael Morley -- 42. Public Information in the UNESCO: Toward a Strategic Role / Vincent Defourny -- 43. The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions / Seth A. Center -- 44. The Missing Link: Multiculturalism and Public Relations Education / Krishnamurthy Sriramesh |
| Subject |
Public relations -- Cross-cultural studies -- Handbooks, manuals, etc.
|
|
Intercultural communication -- Handbooks, manuals, etc.
|
| Genre/Form |
Handbooks and manuals.
|
| Author |
Sriramesh, Krishnamurthy.
|
|
Verčič, Dejan.
|
| LC no. |
2008023417 |
| ISBN |
9780415995139 (hbk.) |
|
0415995132 |
|
9780415995146 (paperback) |
|
0415995140 |
|
