| Description |
1 online resource (297 pages) |
| Series |
Routledge Communication Series |
|
Routledge communication series.
|
| Contents |
COVER; CULTURE AND PUBLIC RELATIONS: Links and Implications; COPYRIGHT; CONTENTS; INTRODUCTION; 1 CULTURE AND PUBLIC RELATIONS: Formulating the Relationship and Its Relevance to the Practice; 2 WESTERN CLASSICAL RHETORICAL TRADITION AND MODERN PUBLIC RELATIONS: Culture of Citizenship; 3 IN PRAISE OF HYBRIDITY: Globalization and the Modern Western Paradigm; 4 A PUBLIC RELATIONS FRAMEWORK FOR INDIGENOUS ENGAGEMENT; 5 IDENTITY AND CULTURE: Implications for Public Relations; 6 CULTURE AND CHINESE PUBLIC RELATIONS RESEARCH |
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7 MAGO MAGO: Nigeria, Petroleum and a History of Mismanaged Community Relations8 PUBLIC RELATIONS AND CULTURE IN GERMANY: Between the ""Iron Cage"" and Deliberative Democracy; 9 PUBLIC RELATIONS' OCCUPATIONAL CULTURE: Habitus, Exclusion and Resistance in the UK Context; 10 PUBLIC RELATIONS IN MEXICO: Culture and Challenges vis-à-vis Globalization; 11 WHEN CULTURES COLLIDE: Theoretical Issues in Global Public Relations; 12 CRITICAL INTERROGATIONS OF GLOBAL PUBLIC RELATIONS: Power, Culture, and Agency |
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13 THINKING ABOUT PUBLIC RELATIONS AND CULTURE: Anthropological Insights and Ethnographic Futures14 CORPORATE PUBLIC RELATIONS AS A PROFESSIONAL CULTURE: Between Management and Journalism; 15 PUBLIC RELATIONS FIRMS AND THEIR THREE OCCUPATIONAL CULTURES; CONTRIBUTORS; AUTHOR INDEX; SUBJECT INDEX |
| Summary |
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the ""corporate cultures"" of business enterprises. Additionally, the volume provides studies on |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Vercic, Dejan
|
| ISBN |
9780203149232 |
|
0203149238 |
|
