Title Advertising ethics / Edward H. Spence and Brett Van Heekeren

Published Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 2005

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	174.9659 Spe/Aet		AVAILABLE
MELB	174.9659 Spe/Aet		AVAILABLE

Description xiii, 140 pages ; 24 cm Series Basic ethics in action Basic ethics in action. Contents Ch. 1. Ethical reasoning and ethical principles -- Ch. 2. Regulating the advertising environment : the role of the codes of ethics -- Ch. 3. Advertising and the community -- Ch. 4. Truth in advertising -- Ch. 5. Stereotyping - the commodification of identity -- Ch. 6. Endorsements and testimonials : it is all about credibility! -- Ch. 7. Target advertising and the ethics of time and space -- Ch. 8. The digital explosion -- Ch. 9. Ethical advertising Analysis Australian Notes Includes index Bibliography Includes bibliographical references (pages 123-129) and index Subject Advertising -- Moral and ethical aspects. Author Van Heekeren, Brett. LC no. 2004005933 ISBN 0130941212 9780130941213

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