Ch. 1. Ethical reasoning and ethical principles -- Ch. 2. Regulating the advertising environment : the role of the codes of ethics -- Ch. 3. Advertising and the community -- Ch. 4. Truth in advertising -- Ch. 5. Stereotyping - the commodification of identity -- Ch. 6. Endorsements and testimonials : it is all about credibility! -- Ch. 7. Target advertising and the ethics of time and space -- Ch. 8. The digital explosion -- Ch. 9. Ethical advertising
Analysis
Australian
Notes
Includes index
Bibliography
Includes bibliographical references (pages 123-129) and index