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Book

Title Message effects in communication science / editor, James J. Bradac
Published Newbury Park, Calif. : Sage Publications, [1989]
©1989

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Location Call no. Vol. Availability
 MELB  302.234 MES-B  AVAILABLE
Description 320 pages ; 23 cm
Series Sage annual reviews of communication research ; v. 17
Sage annual reviews of communication research ; v. 17
Contents Machine derived contents note: Preface - James J Bradac -- Introduction - John Waite Bowers -- Message Effects - Joseph N Cappella and Richard L Street Jr -- Theory and Research on Mental Models of Messages -- Methodological Issues in the Study of Message Effects - Anthony Mulac and Dale Kunkel -- Goals, Plans and Discourse Comprehension - Charles R Berger -- Inference-Gathering Knowledge Structures in Message Processing - Kathy Kellerman and Tae-Seop Lim -- Messages and Persuasive Effects - Michael Burgoon -- Message Effects Via Induced Changes in the Structural Need for a Response - Robert E Sanders -- Television Commercials as Mass Media Messages - Esther Thorson -- Message Features and Entertainment Effects - Jennings Bryant -- The Effects of Violent Messages in the Mass Media - Daniel G Linz and Edward Donnerstein -- Message Effects - James J Bradac, Robert Hopper, and John M Wiemann -- Retrospect and Prospect
Notes "Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref
Bibliography Includes bibliographical references
Subject Content analysis (Communication)
Mass media -- Psychological aspects.
Mass media -- Social aspects.
Author Bradac, James J.
Speech Communication Association. Research Board.
LC no. 89005928
ISBN 0803932243
0803932251 (paperback)