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Book Cover
E-book
Author Sommers, Cecily, 1961-

Title Think like a futurist : know what changes, what doesn't, and what's next / Cecily Sommers
Edition 1st ed
Published San Francisco : Jossey-Bass, ©2012

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Description 1 online resource
Contents Know: The Four Forces of Change -- New: The Zone of Discovery -- Do: The 5 Percent Rule -- What's Next Toolkit
Summary Push past resistance to discover and own new business territories Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Business forecasting
Strategic planning.
Diffusion of innovations.
New products.
Creative thinking.
Organizational change.
Diffusion of Innovation
Organizational Innovation
BUSINESS & ECONOMICS -- Forecasting.
Business forecasting
Creative thinking
Diffusion of innovations
New products
Organizational change
Strategic planning
Form Electronic book
LC no. 2012029905
ISBN 9781118225851
1118225856
9781118239179
1118239172
9781118263822
1118263820