| Description |
1 online resource (413 pages) : illustrations |
| Contents |
Introduction -- SECTION I. Basic business research. Constrain yourself : practical company research / Kristina Batiste ; Disrupting the business writing course : critical pedagogy to frame business information literacy instruction / Carmen Cole ; Let's compare : using a recommendation report to teach basic business research skills / Emily Mross ; Let's duel : the gamification of business information literacy for undergraduate students / Amanda Wheatley ; Storytelling with business research / Reece Steinberg ; I can read the business section for my paper? Discovering connections between sources / Theresa Carlson -- SECTION II. Finance and Accounting. Database scavenger hunt and analysis for accounting students / Robbi De Peri ; Evaluating information quality : the use of research logs in academic and professional business research / Mariana Jardim ; Collaborating with a finance executive-in-residence to build finance students' information literacy skills / Catherine Fournier Boulianne -- SECTION III. Entrepreneurship. A tour of public-use market research / Carolyn Klotzbach-Russell ; Pitching through storytelling / Reece Steinberg ; Hospitality and tourism case competition / Hal Kirkwood ; More than a secondary strategy : how to actively incorporate primary research into your instruction session / Sara Heimann and Summer Krstevska ; Aligning business IL with startup thinking : a series of open workshops / Carey Toane, Holly Inglis, Sarah Shujah, and Michelle Spence -- SECTION IV. Management. SWOT analysis / Meryl Brodsky ; Managing your management information literacy : a focus on interdisciplinary research / Janet Hauck ; Concept mapping : activities for complex business research or experiential learning projects / Grace Liu ; Teaching business research using strategic analysis diagrams / Genifer Snipes ; Using critically appraised topics to teach evidence-based management to graduate business students / Zahra Premji -- SECTION V. Marketing. Teaching consumer market segmentation through brainstorming demographic and psychographic variables / Steve Cramer ; Critical consumption : empowering students to evaluate sources in a one-shot session on introductory consumer marketing research / Abigail Morgan ; Dissecting data to make better decisions / Juliet Conlon ; Market sizing activity / Meryl Brodsky ; Teaching secondary market research through active learning workshops / Wendy Pothier ; Using Facebook and Google digital marketing tools to engage with consumer data / Ben Richards -- SECTION VI. Specialty Subjects. Franchise frenzy : business research for marketing a new franchise location / Emily Mross ; Thinking outside the "box" : conducting supply chain procurement research / Katharine V. Macy ; Goin' global : what Is the best way to export jeans to Dubai? / Judy Opdahl ; Business ethics and intellectual property : Barbie & Bratz / Hal Kirkwood ; Connecting the real estate industry and library instruction : a geospatial example of experiential learning / Scott St Martin, Amanda Belantara, and Daniel Hickey -- SECTION VII. Data Literacy/Data Visualization. 60-Minute data literacy workshop using the Junk Charts trifecta checkup / Nancy Lovas ; Data visualization : visualizing decisions / Chelsea H. Barrett ; Using the DIG Method for data literacy / Dana Statton Thompson -- SECTION VIII. Experiential Learning/Career. Building a better business consultant : a framework for instruction / Olivia Olivares ; FIRE starters : using a train-the-trainer model and team consultations to support a first-year experience business competition / Benjamin Peck and Wendy Pothier ; Next level career research : helping students land their dream jobs / Laura Leavitt Walesby ; Hot topics trade publications connect research with career ambitions / Lateka Grays and Mark Lenker -- SECTION IX. Using technology in the classroom. Scaling up : asynchronous information literacy instruction for first-year business students / Orolando Duffus ; Flip your one-shot instruction session with survey software / Natalia Tingle ; Teaching company research through a virtual research workshop / Chris Cooper ; Metaliterate learning through self-assessment of recorded research presentations / Amanda Kraft |
| Summary |
"Business is one of the most popular degree programs among both graduate and undergraduate students, and non-business programs including engineering, design, and pure sciences - all interested in innovation, commercialization, and marketing - are increasingly integrating business training into their curriculum in the name of interdisciplinarity and improved job placement. There is a sustained and growing need for libraries to effectively support business information literacy. At the same time, the resources, research techniques, and assignments that business students need to master often have little in common with a traditional research paper. This book provides guidance to new business specialists, generalists, and subject librarians in other disciplines being asked to teach business research classes for the first time. Featuring more than 40 practical, classroom-proven lesson plans for one-shot, embedded, and credit-bearing library classes, it's divided into nine sections: Basic Business Research; Finance and Accounting; Entrepreneurship; Management; Marketing; Specialty Subjects; Data Literacy/Data Visualization; Experiential Learning/Career; and Using Technology in the Classroom. Chapters cover such crucial topics as competitive intelligence, market research, financial analysis, ethics, intellectual property, accounting and auditing, supply chain management, job searching, and more. Each one guides you through the background of the topic and activity being taught, pre-class planning and preparation, a step-by-step lesson plan, how to adapt the activity for other institutional contexts, and learning outcomes. Additional supporting materials such as slide decks, worksheets, and game boards are freely available in the ACRL Sandbox (sandbox.acrl.org) and findable with the tag '#bizinfolit.'" -- Provided by publisher |
| Bibliography |
Includes bibliographical references |
| Notes |
Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on January 12, 2023) |
| Subject |
Business -- Research.
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Information literacy -- Study and teaching
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Business -- Research.
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Information literacy -- Study and teaching.
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| Form |
Electronic book
|
| Author |
Snipes, Genifer, editor.
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Karo, Marlinda, editor.
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Faulkner, Ash E., editor.
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Reiter, Lauren, editor.
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| ISBN |
9780838939123 |
|
0838939120 |
|
